GAIA
Leading Creative Services at Gaia
I started at Gaia hands-on, building sets, cutting trailers and producing campaigns. Over time I moved into leading Creative Services. As Senior Creative Services Manager, I led a 12-person team, 3 direct reports, across design, video and copy.
The challenge
Creative Services sat in the middle of Gaia. Production, Post-Production, Publishing, Digital Operations, Customer Service and Marketing all counted on us, and the work went out in 4 languages to 7 international markets. Every piece had to be right before it reached stakeholders.
My role
I owned staffing, resource planning, budgets, quality and delivery for our 12-person team, 3 direct reports. I approved all creative before it went to stakeholders.
What I did
I designed connected Airtable workflows linking Creative Services with Production, Post-Production, Publishing, Digital Operations, and Customer Service. Status-driven automations routed work between teams and sent notifications by project stage, language and deliverable type.
Live events
For live events at the Gaiasphere, held once or twice a quarter, with speakers, guests, and conference-style sessions, I ran post-production end to end. I imported and managed footage from seven cameras, edited alongside the team of editors I oversaw, and had every session live on the website within 24 hours in English and Spanish.
The result
Together we delivered 10,000+ assets a year in 4 languages for 7 international markets, and finished 95% of our 600+ yearly projects on time.
I’d love to help lead creative production and operations for a team doing meaningful work.
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